Mobile Websites - Why Every Business Should Have One
What does all this mean? It means that business owners need to capitalize on the millions of web searches conducted on these mobile devices by setting up mobile friendly landing pages and websites. To emphasize this point, studies have shown that people rarely leave their homes without their mobile phones and more and more of them are using them to perform business searches on the go.
Just in case you're still not convinced, here are some more pointers as to why investing in a mobile website design is a good bet for safeguarding your business' future.
Apart from the fact that consumers are performing searches on their mobile devices more often than they are using their computers; there is also the reality that search engine optimization is slowly fading and that mobile search optimization is the rising trend and will probably drive new business and marketing opportunities to the future.
Also, it is wise to think about the rate at which cell phones are being bought. It won't be long before the sale of smart phones eclipses that of computers and laptops. The exotic and endless bevy of newly developed mobile devices, upgraded mobile broadband access, captivating content and a wide range of applications to choose from are all catalysts stoking this remarkable growth. In this respect, failure to acquire a mobile website will mean that more people will continually be frustrated by trying to view web content created for desktop/laptops on their devices. Inevitably, visitors not wait for a slow site to load and will just move on to the next site. Whether they are moving towards or away from your website is something only you can decide.
It goes without saying that with such a high rate of mobile access, competition is destined to be strong; not only by retailers in the revenue sector but also online companies for mobile space. Smart business managers should realize this and plan for the future. Those who act ahead now stand to retain their customers and also benefit in the future by attracting new ones.
With all this information, your mind is probably racing with ideas concerning the new mobile website you plan on setting up. The good news is that having your own mobile website designed and operational is a lot less than you would spend on a traditional style website and much less than the cost of an app which for most businesses is a false economy since development costs are multiplied by the number of operating systems required, while a mobile website will work on all browsers with no need to download anything. Changing content or offers on a mobile website is as easy - changing an app will involve specialist skills with a price tag that will not be cheap.
Some companies will opt for an app as they think it will confer some kind of extra status, but a visitor doesn't see it that way. All that does is just place another step in the process but even more importantly, the app will need to be publicized before anyone will even know it exists. There are hundreds of thousands of apps out there but who has the time to trawl through them when the information is easily available online in seconds. Google, Yahoo and Bing will not be listing apps in their search engine results for keywords but they are listing local businesses in a big way. Google recently upped the stakes by including 7 listings for local results on their first page of results. They did this because they know that the majority of searches are for local services and the majority of searches are with mobile phones. 'Google Places listings' ensures that page one results will load quickly - and if your business has a mobile version of its website then your business will gain an extra advantage with 'Google Places' results.
Google has stated that sites which are slow to load will drop in ranking - why? Because Google want visitors to use their search engine. So if you were experiencing slow sites on your device when you searched on Google and 'quick to load' sites on Bing - then you would make Bing your browser of choice. Google know this and are not going to allow that to happen under any circumstances.
The fact is, most businesses (about 97%) do not have a mobile version of their website. Most that do are larger companies who are never slow when it comes to this sort of advance. For smaller businesses however, this represents an enormous opportunity to gain a big headstart on their competition.
The mobile revolution is here.